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Hello Kitty's popularity began waning in Japan before the year 2000. In 2002, Hello Kitty lost her place as the top-grossing character in Japan in the Character Databank popularity chart and has never recovered. In a 2010 survey, she was in third place behind Anpanman and Pikachu from Pokémon. The Hello Kitty brand rose to greater prominence during the late 1990s. At that time, several celebrities, such as Mariah Carey and Lady Gaga, had adopted Hello Kitty as a fashion statement. That,' he says darkly, 'is a copy [of Miffy], I think. I don't like that at all. I always think, 'No, don't do that. Try to make something that you think of yourself.' Merchandise
Hello Kitty is included as part of the Sanrio livery at the Japanese theme parks Harmonyland and Sanrio Puroland.On April 21, 2020 Hello Kitty made an official crossover live action video called Shimajiro & Hello Kitty in Exercise with Friends in which the mascots of Shimajiro and Hello Kitty joins together to get people to dance and exercise during the Coronavirus pandemic.
In the 2013 Sanrio Character Ranking, if Hello Kitty reaches 1st place, she will go to your side and hug you. She won the ranking, then did a journey to hug everyone in Japan. The character's first appearance on an item was a vinyl coin purse in Japan, which ended up being the hottest selling item that year which came as a surprise to everyone. As of August, 28th, 2014 it was rumored Hello Kitty is a human girl and not a cat. However, it has been confirmed that Hello Kitty is actually a gijinka (anthropomorphic) cat and not human. [1]There is a themed restaurant named Hello Kitty Sweets in Taipei, Taiwan. The restaurant's decor and many of its dishes are designed after the Hello Kitty character. Hello Kitty ( ハローキティ, Harō Kitī), also known by her full name, Kitty White ( キティ・ホワイト, Kitī Howaito), is a fictional character produced by the Japanese company Sanrio, created by Yuko Shimizu, and designed by Yuko Yamaguchi. She is the main protagonist of the franchise that was named after her. She is portrayed as a female white Japanese Bobtail Cat with a red bow worn on her left ear and often wears blue overalls with a yellow shirt. The character's first appearance on an item, a vinyl coin purse, was introduced in Japan in 1974. In Hello Kitty's Paradise, Hello Kitty & Friends, and Growing Up with Hello Kitty, she has gray paw pads. Hello Kitty's favorite food is her mama's apple pie. Shimizu’s former assistant, Setsuko Yonekubo—the same one who had declared Shimizu’s initial illustration so very kawaii—oversaw Kitty during the boom years. She introduced incremental innovations like the first portrayal of Hello Kitty in a standing pose, but otherwise made a point of hewing closely to her predecessor’s linework, down to using a photocopied template of Kitty’s face to ensure uniformity. Whether because of this conservative approach or because of the ever-changing whims of young children, the first Kitty fad ran out of steam around 1979. Yonekubo took the opportunity to announce her own retirement, for she wanted to start a family of her own. In 2015, she made a playable appearance in Super Mario Maker in the form of a Mystery Mushroom costume in the "Super Mario Bros" theme exclusively. When the player plays as her (or My Melody, who also appears as a costume) the jungles have Hello Kitty effects.
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